What Does IGTV Mean for the Beauty Industry?

It is no secret that Instagram has changed the way the beauty industry handles marketing. Instagram provides large brands with the ability to promote their products to the public instantly through product reviews and enticing product pictures. It also allows influencers the opportunity to connect with their audience. With the rollout of IGTV, there are …

Social Media Campaign Musts

Social media has become an important aspect of every marketing campaign. It strongly relates to branding, public relations and customer service. While it is crucial that every brand is on social media, there are a few things to keep in mind when creating a social media campaign. 1. Timing The timing of posts should be …