So You Write a Press Releaseā€¦..Now What?

Press releases are an important part of Content Marketing and serve as a quick tool to get your message out to millions within seconds, but what really happens when you hit the send button on your computer? Take these steps to make sure your story gets shared. 1. Find Your Niche Instead of focusing your …

Public Relations in the Digital Age

Sharing a message with your audience in the digital age requires a different approach in comparison to sharing a public relations message through traditional media. Here are a few things to keep in mind when crafting your message so you can reach your audience in the best way possible.  Make the Message Personal Gone are …