Social media has become an important aspect of every marketing campaign. It strongly relates to branding, public relations and customer service. While it is crucial that every brand is on social media, there are a few things to keep in mind when creating a social media campaign.
1. Timing
The timing of posts should be consistent. If you are planning to post once a week, then this should be followed. If posting a few times per week make sure to keep up with this as well. Followers will become familiar with a certain routine and will expect content to be posted at this time.
2. Networks
Start by building a strong following on a few networks instead of trying to implement a campaign on all networks. As followers grow and time passes, think about adding another network or two to the mix.
3. Monitoring
If you are implementing a social media campaign, make sure to monitor the channels as often as possible. If someone has a question or comment, promptly respond to it and engage with the consumer.
These are just a few helpful tips for implementing a social media campaign. As the networks evolve we will continue to see the importance of using social media for businesses.