Sharing a message with your audience in the digital age requires a different approach in comparison to sharing a public relations message through traditional media. Here are a few things to keep in mind when crafting your message so you can reach your audience in the best way possible.
Make the Message Personal
Gone are the days of creating a blanket message for all of your publics. It is increasingly important to craft a unique message that appeals to your audience in a world filled with content. When crafting your message make sure to use personalized language and words that your audience will understand and eliminate any acronyms that may confuse your audience.
Research Editors on Social Media
One of the benefits of living in the digital age is the ability to creatively research and pitch specific articles to journalists. Before writing an article and pitching it to a publication take a few moments to evaluate the journalist most likely to cover your story and create a pitch that is specific to them and their interests.
Write Content that is Optimized for the Digital World
When crafting your content make sure that it is organized with headings and subheadings so interested readers can easily skim your article and learn more. It is also important to make sure your article is optimized for search engines. Research the top performing keywords for your industry and products and make sure to include these in the article if the opportunity presents itself. Don’t try to stuff keywords into your article but make sure to answer the questions about your business or product that consumers will be searching for.
By following these simple steps you can perform public relations for your brand or client in the digital age!