Marketing Insights
It is no secret that Instagram has changed the way the beauty industry handles marketing. Instagram provides large brands with the ability to promote their products to the public instantly through product reviews and enticing product pictures. It also allows influencers the opportunity to connect with their audience. With the rollout of IGTV, there are …
Continue reading “What Does IGTV Mean for the Beauty Industry?”
Social media has become an important aspect of every marketing campaign. It strongly relates to branding, public relations and customer service. While it is crucial that every brand is on social media, there are a few things to keep in mind when creating a social media campaign. 1. Timing The timing of posts should be …
Press releases are an important part of Content Marketing and serve as a quick tool to get your message out to millions within seconds, but what really happens when you hit the send button on your computer? Take these steps to make sure your story gets shared. 1. Find Your Niche Instead of focusing your …
Sharing a message with your audience in the digital age requires a different approach in comparison to sharing a public relations message through traditional media. Here are a few things to keep in mind when crafting your message so you can reach your audience in the best way possible. Make the Message Personal Gone are …